Ram Launches "Nothing Stops Football" College Campaign with ESPN and Texas

AUBURN HILLS, Mich., Sept. 14, 2026 – Ram has deepened its connection to college football through partnerships with Disney Advertising and ESPN College Football, alongside a new sponsorship of Texas Athletics. These moves position the Ram brand closer to fans, athletes, and the sport's biggest moments throughout the 2026 season.

"Nothing Stops Football": Celebrating Resilience and Determination

At the heart of the collaboration is "Nothing Stops Football," Ram's new season-long marketing campaign. The campaign celebrates the determination, resilience, and drive shared by college football fans and Ram owners. It will run across TV, streaming, digital, and social platforms, amplified by athlete-driven content, live experiences, and creator partnerships.

Nate Buelow, Chief Marketing Officer, Stellantis North America, said: "The idea behind 'Nothing Stops Football' is simple: connect with college football fans authentically at the moments that matter most to them. Through this program, we've built a comprehensive marketing system that reaches fans whether they're watching on ESPN, scrolling social media, or at the game. By connecting these touchpoints, we've created a season-long platform that puts Ram at the center of college football culture."

CFP Official Truck Sponsor: Season-Long Visibility

As the official truck sponsor of the College Football Playoff (CFP), Ram will appear across ESPN college football content throughout the regular season, postseason, and CFP – including live broadcasts, studio shows, digital content, and championship coverage.

Matt VanDyke, CEO of Ram, said: "From kickoff to the final whistle, Ram is part of every stage of college football, connecting with one of the most passionate audiences in sports. Our 'Nothing Stops Football' campaign reflects the never-quit spirit of Ram trucks. It also reflects the resilience, pride, and determination that unite college football fans and Ram owners."

Texas Athletics Partnership: Athlete Content and Authentic Voices

Ram is teaming up with the Texas Longhorns through a partnership with Longhorn Sports Properties. By integrating Texas Athletics' intellectual property, iconic venues, and Longhorn football student-athletes, Ram reaches one of the most passionate fan bases in college football. The collaboration spans original content, social media, marketing activations, and game-day experiences.

Ram has signed agreements with five Longhorn student-athletes:

These athletes will appear in brand content throughout the season, bringing authentic voices to the campaign and helping Ram expand its reach in college football.

Multicultural Initiative

As part of "Nothing Stops Football," a multicultural-focused campaign will launch later this month, connecting the brand with broader audiences through culturally relevant storytelling and content.

The campaign launched ahead of the 2026 college football season and runs through the College Football Playoff National Championship.

"Nothing Stops Football" was developed by Ram in partnership with creative agency Doner.

Market Significance

From a parts market perspective, Ram's college football campaign signals two trends:

1. Brand rejuvenation and emotional connection: College football is one of the most-watched sports in America, with a young, highly loyal fan base. Through ESPN and Texas partnerships, Ram ties its brand to resilience, determination, and a never-quit spirit – strengthening brand identity and driving Ram truck and parts awareness among younger consumers.

2. Full-lineup exposure expands parts demand: The campaign spans Ram 1500, heavy-duty 2500/3500, and ProMaster. As brand influence and vehicle population grow, demand for Ram full-line parts – chassis, suspension, brake, powertrain, electronic, and exterior – will grow accordingly.

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Disclaimer: This article is based on official Ram brand news releases. Campaign details and partnership information are subject to final official announcements.